72 pictures on a roll? Now that's something! Use this half frame shooter and get a whole lot mileage out of your favorite roll of 35mm film. There is more though; carefully plan your two half frames to tell a story or just shoot like a normal camera and feel the joy of seeing the camera telling the stories for you when getting your film back from the shop. Another cool thing is its small size, meaning you can take it wherever you want to and not have to worry about missing awesome storytelling opportunities.